The Fashion Alphabet: the Treasures of Lazio

The Fashion Alphabet: the Treasures of Lazio

From Fendi to Giambattista Valli, the Great Beauty of the fashion made in Rome

“How beautiful you are, Rome… in the evening, in the daytime and… when you give us talents.
Especially the talents in the fashion industry, whose most celebrated names are not many, but know how to get themselves heard. Admired. And be known all over the world.italian fashion, fashion designing

F for FENDI

It was founded in 1918  as a fur workshop, but from the 30ies it started to establish itself in the accessory market thanks to the attention to the materials and the sublime quality of its bags.
The creation of both the logo and the imagine of the group, the double F, gave the final boost to an iconic brand, “regular guess” in the wardrobe of every fashion fictim of the planet.
Bags, accessories, perfumes and so on,… but what about the brides?!

Brides won’t mind to have them… on their feet, thanks to a line that defining as footwear would be an understatement! They are real jewels.

italian fashion, fashion designing

italian fashion, fashion designing

G for (ELVIRA) GRAMANO

A story tha sounds almost like a fairy-tale the one of the Roman stylist Elvira Gramano. In the postwar period she was able to transform the cloth from a parachute into a fairty-tale wedding dress!
Today, her patterns have nothing less to the inspiration and creativity that driven her that day, but her atelier has definitely a tailoring service much up with the times, but always with a careful eye to the dictates of the “old school”.

italian fashion, fashion designing

italian fashion, fashion designing

V for (GIAMBATTISTA) VALLI

Among the greatest personalities of the fashion world, Giambattista Valli “writes” his haute couture getting inspiration from Rome, city with a powerful and immortal soul, from the Italian black and white cinematography, from the graceful and volatile colours of the French school of Yves Saint Laurent.
His collections, especially the “bridal” ones, are a real daydream that made him a real red carpet stylist loved by the celebrities all over the world.

italian fashion, fashion designing

World Luxury Fashion Week, Abu Dhabi – 26/11/12

italian fashion, fashion designing

Among the latest celebrities who literally married his style, we must remember Jessica Biel, in a fluffy candy pink, and the Italian Alessia Marcuzzi, in a rock version.